Discover and back ideas that consumers want, before anyone else.

You see the ideas while they are being tested, how everything we have built is doing, and you can back the ones you like.

Request a seat →What it costs
deca
Found1,284Scored71Tested12Built3
Seat · your firm
Updated a few minutes ago
This weekwhat is being tested right nowlive
IdeaEvidenceStatusSigned up
Shift Swapfrom rota complaints in hourly-work forums68passed · building now233of 150
Lease Auditorfrom r/smallbusiness and paralegal job posts81test running · day 6104of 150
Warranty Vaultfrom App Store reviews and search volume71test running · day 218of 120
Menu Translatorfrom travel forums and review sites64stopped on day 1014of 75
The number on the right is set before the advertising starts and never moved afterwards.
One test

A number, then an answer.

We give an idea a name, a real site and a real ad budget. Ten days later it either beat the number or it did not.

Shift SwapPassed
233of the 150 it needed
$412 of advertising10 days
Menu TranslatorStopped
14of the 75 it needed
$188 of advertising10 days
The marker is the number we wrote down before the advertising started.
Also on the panel

Everything we have built, and how it is doing.

The ones that came out of a demand test and the ones we were commissioned to build, in the same list.

deca
Found1,284Scored71Tested12Built7
Seat · your firm
Updated a few minutes ago
Built and runninghow each one is doing this monthlive
ProductWhere it came fromLive onThis month
Shift SwapSwapping shifts for hourly teamsDemand testWeb App4,180people using it
DomDom PopBlock puzzle with handcrafted worldsDemand testApp Store · Google Play51,400installs
VidaloAI video from a single photoDemand testGoogle Play12,900installs
Visa Social CheckAudits your socials before an interviewCommissionedWeb App9,415audits run
Ablo StudioProduct shots without a studioCommissionedWeb App1,420shots this week
Commissioned work is built to order for a client. Demand-tested products are ones that beat their number first.
Terms

One line to pay.

$42,000a year · one seat, shared across your firm
$0when you invest, through us or straight into the company
$0of what you make. No carry, now or later

The price is the same whether you invest nothing or everything. That is deliberate.

Stop betting on decks.
Back what already sold.

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We start these companies ourselves, so read what we publish as evidence rather than advice. Early companies carry real risk, and nothing here is a promise about how one will turn out.

Nothing here is an offer to sell a security or a recommendation to buy one. Any investment would be offered only to people who qualify, and only through that company's own documents.